Privacy Policy

1Introduction

This Privacy Policy ("Policy") describes how by777 ("we", "us", or "our") collects, processes, stores and shares personal information about users ("you" or "Player") who access and use the by777 online casino and sports betting platform at by777.ws ("Platform"). This Policy applies to all interactions with the Platform, including website browsing, account registration, deposits, withdrawals, customer support communications, and participation in promotions.

By registering an account or otherwise using the Platform, you acknowledge that you have read, understood and consent to the data practices described in this Policy. If you do not agree with this Policy, please discontinue use of the Platform immediately and contact [email protected] to request account closure.

2Information We Collect

We collect personal information in several ways: directly from you when you register or interact with the Platform, automatically through your use of the Platform, and occasionally from trusted third-party sources. The categories of personal data we collect include:

• Identity information: full legal name, date of birth, gender, and government-issued identification document details (required for KYC verification).
• Contact information: email address, phone number, and residential address including city (e.g., Dhaka, Chittagong, Sylhet, Khulna).
• Financial information: payment method details (bKash number, Nagad number, Rocket number, Upay number, bank account details), transaction history, deposit amounts and withdrawal records.
• Gaming activity: bet history, game preferences, session duration, wager amounts, win/loss records and responsible gaming tool settings.
• Technical data: IP address, device type, operating system, browser type, screen resolution, referring URL, and session timestamps.
• Communications data: records of customer support interactions, complaint submissions, and any other correspondence you initiate with by777.

3How We Use Your Information

by777 uses the personal data we collect only for specific, legitimate purposes. We do not use your data for any purpose beyond what is listed below without obtaining your explicit consent:

• Account management: to create, verify, operate and maintain your player account, including processing your deposits and withdrawals.
• Identity verification (KYC): to confirm your identity and age (21+) in compliance with anti-money-laundering and fraud-prevention obligations.
• Customer support: to respond to your queries, complaints and requests submitted via email or the Platform's support interface.
• Responsible gaming: to monitor gaming behaviour, enforce player-set limits, and identify signs of problem gambling in line with our responsible gaming commitments.
• Marketing and promotions: to send you information about by777 bonuses, seasonal offers (e.g., Eid, BPL promotions), and platform updates — but only where you have opted in to receive such communications.
• Platform improvement: to analyse usage patterns and technical performance data to improve the reliability, speed and user experience of the Platform for Bangladesh players.

4Legal Basis for Processing

by777 processes your personal data on one or more of the following lawful grounds:

• Contractual necessity: processing required to fulfil our obligations under the Terms and Conditions you accepted when creating your account.
• Legal obligation: processing required to comply with applicable laws and regulations, including KYC, anti-money-laundering and fraud prevention requirements.
• Legitimate interests: processing for fraud detection, security monitoring, platform analytics, and responsible gaming monitoring, where those interests are not overridden by your rights.
• Consent: processing for direct marketing communications and optional personalisation features, where you have given explicit consent. You may withdraw consent at any time by contacting [email protected].

5Sharing of Information

by777 does not sell, rent or trade your personal data. We share your information only in the following limited and necessary circumstances:

• Payment processors: we share necessary financial data with approved payment partners (bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank and others) solely to process your transactions.
• Game software providers: game studios such as Pragmatic Play, Evolution Gaming and Spribe may receive anonymised session data required to operate their games on our Platform.
• Legal and regulatory authorities: we may disclose your data to law enforcement, regulatory bodies or courts when required to do so by applicable law or valid legal process.
• Business transfers: in the event of a merger, acquisition or sale of by777's business assets, your personal data may be transferred to the acquiring entity as part of that transaction, subject to equivalent privacy protections.

6Cookies and Tracking Technologies

by777 uses cookies and similar tracking technologies to ensure the Platform functions correctly, to remember your preferences, and to gather analytical data that helps us improve the user experience. The cookies we use fall into the following categories:

• Essential cookies: strictly necessary for the Platform to operate. These include session authentication tokens and security cookies. They cannot be disabled.
• Functional cookies: remember your language preference, display settings and previously entered information to improve your browsing experience.
• Analytical cookies: collect anonymised data about how players use the Platform (e.g., pages visited, time spent, click patterns) to help us improve performance.
• Security cookies: detect and prevent fraudulent activity, bot traffic and account takeover attempts.

Most browsers allow you to control cookie settings through their privacy preferences. Disabling essential cookies may affect Platform functionality. As by777 is a mobile-first platform optimised for Bangladesh users, our cookies are lightweight and designed to minimise data usage on mobile networks.

7Data Retention

by777 retains personal data only for as long as is necessary for the purposes set out in this Policy, or as required by applicable law. In general, active account data is retained for the lifetime of the account plus a minimum of five (5) years after account closure to comply with financial record-keeping and anti-money-laundering regulations.

Marketing communications data is retained only while you remain opted in. If you withdraw consent for marketing, your communications preferences are updated within 30 days and you will no longer receive promotional messages. Support interaction records are retained for three (3) years after the last interaction.

8Data Security

by777 implements industry-standard technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, alteration or disclosure. Our security measures include:

• 256-bit SSL encryption on all data transmissions between your device and the Platform.
• Encrypted storage of sensitive data at rest, including payment method details and identity documents.
• Role-based access controls ensuring only authorised by777 staff can access player data, on a need-to-know basis.
• Regular security audits and vulnerability assessments carried out on Platform infrastructure and software.

9International Data Transfers

by777 primarily stores and processes player data on servers located in secure data centre facilities. In some cases, certain service providers (such as game software vendors or fraud detection systems) may process data outside Bangladesh. Where such transfers occur, by777 ensures that appropriate contractual safeguards are in place to protect your personal data to a standard equivalent to that described in this Policy. by777 does not transfer your data to countries with inadequate data protection standards without first putting appropriate protections in place.

10Your Rights

As a by777 player, you have the following rights in relation to your personal data. To exercise any of these rights, contact us at [email protected] with your registered account details and a clear description of your request:

• Right of access: you may request a copy of the personal data we hold about you, free of charge, within 30 days of your request.
• Right to rectification: if any personal data we hold about you is inaccurate or incomplete, you may request that we correct or update it.
• Right to erasure: you may request deletion of your personal data in certain circumstances, such as when it is no longer necessary for the purpose it was collected. Note that legal retention obligations may prevent full erasure in some cases.
• Right to restrict processing: you may ask us to suspend processing of your data in specific situations, for example while a dispute about its accuracy is being resolved.
• Right to data portability: you may request that we provide your personal data in a structured, commonly used, machine-readable format so you can transfer it to another service provider.
• Right to object: you may object to processing of your personal data for direct marketing purposes at any time. You may also object to processing based on legitimate interests, though we may be able to demonstrate compelling grounds to continue.

We will respond to all data rights requests within 30 days. In complex cases we may extend this by a further 30 days, and will notify you if this applies. There is no fee for exercising your rights unless a request is manifestly unfounded or excessive.

11Third-Party Links and Services

The by777 Platform may reference or display content from third-party game providers (such as Pragmatic Play and Evolution Gaming). These providers operate their own data practices within our Platform environment, governed by their respective data processing agreements with by777. by777 is not responsible for the privacy practices of any external websites or services that you may access independently outside the by777 domain. We recommend reviewing the privacy policies of any third-party services you use.

12Children's Privacy

by777 is strictly a platform for adults. The Platform is not directed at, and is not intended for use by, individuals under the age of 21. We do not knowingly collect personal data from anyone under 21. If we become aware that personal data has been collected from a person under 21, we will take immediate steps to delete that data and close the associated account.

13Changes to This Policy

by777 may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or the services we offer. When we make material changes, we will update the effective date at the top of this page and, where appropriate, notify registered players by email or via a notice on the Platform.

Your continued use of the Platform after any update to this Policy constitutes your acceptance of the revised terms. The most current version of this Policy is always available at by777.ws/privacy-policy.

14Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or the way by777 handles your personal data, please contact our support team. Our email address is displayed below as plain text only — it is not a clickable link.

Privacy at a Glance

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